DEVELOPING A PRODUCT FROM THE BULK WINE MARKET

BST offers a winemaker service for those developing a product from the commercially available supplies of Australian bulk wine.

This service is useful for ;

* overseas customers wishing to monitor their Australian activities to ensure ongoing product quality and consistency.

* marketing or distributing firms wanting to bring a plan to fruition.

* hospitality businesses with house brands.

* businesses seeking a competitive edge through a little extra effort towards wine quality and drinkability.

Service

There are various ways in which BST is able to lend assistance.

* Sometimes the best possible product might be a blended wine from more than one supplier.

* Bulk wine suppliers require clear winemaking direction in order to proceed with the necessary works.

* Appropriate conditions and specifications must be included in the contract of supply.

* Suppliers such as transportation companies, government and industry regulators need to be dealt with.

* If bottling the wine (rather than exporting by container in a bulk flexitank), then co-ordination is required between suppliers of dry goods (such as labels and closures), and the bottling line operators.

BST will ensure that the interests of the wine purchaser are looked after, and that the whole process runs smoothly.

Marketing

A purchaser of bulk wine must have a clear vision of their objectives in order to proceed most effectively.
For example ;

* Who will be the party to the contract of supply ?

* Where is it expected to be sold ?

* Is the wine being sold through a distributor, or to a retailer or direct to the final consumer ?

* What would be the consumer profile ?

* What would be the target wine style ?

For example level of alcohol and sweetness, whether lighter or fuller bodied, fruity, oaky or savoury in character.

Do you know of a product that could be used as a benchmark for style and price-point ?

BST can help the client work through some of these issues in order to complete a marketing plan.

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